Cairo, 9th of May, 2018: As an Egyptian-Swedish company in the heart of Cairo, Brantu took part in “Sweden Day”; an event organized by the Embassy of Sweden in Cairo in celebration of the National Day of Sweden. Attended by a host of renowned industry leaders, local and international entrepreneurs, relevant government officials and media representatives; the celebration doubled as a networking event between both nations under the theme of “Inspiring Sweden”.

In his opening speech, Jan Thesleff, the Swedish ambassador to Egypt stressed the importance of business collaboration and cultural exchange between Sweden and Egypt. Referencing the 2017 Forbes report, Ambassador Jan Thesleff said: “Sweden has been elected as the best country for doing business,” adding that their core values of democracy, equal opportunity, sustainable development and international solidarity are “...shared and often illustrated by the growing number of Swedish companies working in Egypt; offering employment opportunities, sustainable business, decent work conditions and quality work products and services.”

Following the embassy’s core objectives of establishing exchanges in creative industries and culture and representing Sweden’s global commitment to entrepreneurship, creative industries and knowledge-sharing in Egypt; the “Sweden Day” event housed booths from a roster Swedish and Swedish-based companies in Egypt; including ABB, Baxter, Electrolux, Ericsson, IKEA, Newstag, Fun Rock, Oriflame, Scania, SKF, Tetra Pak, Volvo, Absolut, Brantu, Atlas Copco and Novelari.

Brantu co-founders, Mohamed Rizk and Fredrik Granström, represented Brantu at the company booth alongside Marketing Manager Abdallah AlQareh and Operations Manager Mustafa Aboshady with his sales team. Together, they introduced the attendees to elprices; their first e-commerce venture in the Middle Eastern market.

“Sweden day was an excellent networking event,” commented co-founder Fredrik Granström, “People from all walks of life reacted very positively and enthusiastically to the concept of elprices, and we garnered a lot of business as well as personal interest from the attendees.”

Sharing the sentiment, co-founder Mohamed Rizk remarked: “Sweden’s entrepreneurial culture was communicated and highlighted through every little detail of this successful event.” He added: “We seize every opportunity of presenting our venture to our peers because we believe that elprices offers great value to the consumer-buyer cycle as well as improve the shopping experience for millions of customers around Egypt.”

Founded in close cooperation between Egypt and Sweden; Brantu is an Egyptian-Swedish startup based in Cairo that specializes in building e-commerce ventures and ecosystems in developing markets. Elprices, Brantu’s first aspiring venture, is a comprehensive marketplace search engine, offering price comparison on market offerings found in online and physical shops around Egypt. Elprices is set to launch in the fourth quarter of this year.